White Papers

The Solid Ink Advantage–A Sustainable Strategy to Improve Your Business Output

Capture Make Every Impression Count

Whether you’re presenting your ideas or proposals to clients or colleagues, it’s smart business to make the most of every opportunity. Color helps you stand out from the crowd. Research shows the use of color provides substantial improvement in attention, comprehension, recall and response. And solid ink produces the most impressive, most vibrant, most consistent color in the office.

Vivid, Saturated Colors

Combined with Xerox’s 2400 FinePoint™ technology, solid ink ensures exceptional print quality. This technology enhances print quality using sophisticated algorithms to intelligently augment dot patterns. The software uses halftone and post-processing techniques to optimize the image as it is applied to the print drum while smoothing out fills and transitions to eliminate disruptive patterns, characteristic of laser prints.

Because solid ink is transferred from the print drum to paper in precise state, the ink does not spread into the paper. This makes its color quality far less dependent on the paper’s surface, allowing it to maintain excellent color quality on the broadest range of papers and
media types.

Xerox solid ink printers offer four print modes for the utmost flexibility in quality and speed. Users can choose settings that range from Photo Mode to Fast Color Mode. continue reading...

White Paper Xerox® FreeFlow® Print Server with Adobe® PDF Print Engine

Capture1 Executive Summary
The print industry is changing rapidly. Customers are developing increasingly complex documents and are consistently demanding shorter turnaround times and greater output consistency. Personalized marketing communications and higher volumes of shorter print runs increase the need for files to come into the print shop ready to print with minimal operator intervention. Both Xerox and Adobe are evolving our solutions to help our customers stay ahead of the crowd and address their emerging production requirements.

Xerox and Adobe have partnered to integrate the Adobe PDF Print Engine into the FreeFlow Digital Workflow Collection including the FreeFlow Print Server. This addresses the needs of today’s print professional by enabling a true end-to-end native Adobe PDF workflow. The FreeFlow Print Server with the new Adobe PDF Print Engine and JDF support drives workflow consistency and flexibility in a number of ways. First, it processes native PDF files without conversion to PostScript, maintaining design integrity without any compromise. It also ensures reliable, consistent printing while keeping the PDF documents themselves device-independent. Because the Adobe PDF Print Engine uses a common renderer for previewing and final output, printers and designers alike can count on reliable oft proofs.

Current Workflow Challenges
There are a number of challenges facing designers and printers today. At the top of the list is ensuring that the designer’s creative intent is easily and reliably produced on a printer. Jobs can include design elements such as transparencies, mixed color spaces and layers, Customer demands for fast turnaround times and an increased number of short run jobs add further complexity to managing the print production process. There is a need for designers as well as printers to have flexibility in their workflow, allowing jobs to be sent to any number of printers as well as make last minute changes to a print file without having to go back to the source application. continue reading...

PCI and Data Security The Prioritized Approach and a Look Ahead

Capture Introduction
The Payment Card Industry (PCI) Security Standards Council™ guides the efforts of Chief Information Security Officers, Compliance Officers, and others who protect cardholder information for payment card issuers, merchants, banks, processors, and service providers. The Council's PCI Data Security Standard (DSS) is a comprehensive set of requirements for security infrastructure, policies, and practices, intended to improve the security of cardholder and account data throughout the industry.

As the PCI Council completes its fifth year of operation, this paper reviews:

• successes and setbacks of the PCI Data Security Standard

• implications of the Council's new Prioritized Approach to DSS

• practical steps professionals can take to improve data security and maintain PCI DSS compliance

• effects of emerging technologies and legislation

This paper is an update and guide, not a tutorial on PCI DSS. Readers new to the standard should consult the excellent materials1 available from the PCI Security Standards Council itself, or one of the many introductory guides available from solution providers.

Compliance and Security
Few doubt that PCI DSS has helped standardize industry security practices and improve data protection. Often cited as a model for industry self-regulation, DSS helps card brands, issuing banks, merchants, and others reduce direct losses from fraud, and risks of reputation loss and litigation from data security breaches. Industry members comply with the standard out of direct financial self-interest, or indirectly to support the interests of powerful partners. DSS has been especially effective at improving security practices on the industry's front lines. In the words of Ellen Richey, Chief Risk Officer for VISA, "More than 90% of the largest card accepting merchants and about 97% of processors in the United States have validated compliance with PCI. The companies that fully embrace it are protecting themselves every day by maintaining their defenses, scanning systems, detecting anomalies and addressing threats."3 continue reading...

How to Increase the Life Expectancy of CMOs: Tapping the Transformative Potential of Marketing Automation.

Capture1 Taking Marketing to the Next Level Through Automation

Foreword by Laura Ramos

Vice President, Industry Marketing for Services, Xerox Corporation-North America, and former Forrester Research B2B marketing analyst

During the past four years, I had the privilege of studying and writing about business-to-business (B2B) marketing best practices at Forrester Research. I surveyed and spoke with thousands of B2B marketers about their processes and best practices. Through this work, it became clear to me that marketing’s influence is declining as business buyers go online to research purchase decisions using peer insights and independent experts. Years of being the department with hard-to-quantify outcomes make it difficult for marketing to specifically and concisely demonstrate its true impact on the business. New campaigns, clever advertising, and delving into social media mask over problems and won’t spur the profound changes required to avoid what may seem like an inevitable slide toward obsolescence.

To remain viable, marketers must invest in technical capability that lets them work smarter and run leaner. Specifically, top marketers I know set up marketing-specific data management systems to improve insight, automate lead development and cultivation, integrate digital and traditional channels, embrace social media, and continuously measure and quantify the results.

However, technology investment without the proper skills, planning, change management and execution rarely succeeds. Most marketers must also rely on key marketing services partners to advise – and outsource – the needed process change. I hope, as you read the following white paper, you will come to share my view that marketing stands on the verge of a major transformation. But that needed change comes through rigorous, data-driven assessments, expertise in new process design, workflow optimization inside and outside the firm, modern marketing automation capabilities, marketing logistical management and customized tracking tools that validate marketing’s forward progress. continue reading...

Xerox Document Management Services Consolidate Operations to Save Time, Money, and Resources

Capture Client Profile
The McGraw-Hill Construction Information Group consists of industry-leading F.W. Dodge, Sweet’s, and trade publications such as Architectural Record, Engineering News-Record, and Design-Build Magazine.

F.W. Dodge maintains a database of 60,000 architectural plans, specifications, and addenda of active commercial construction projects on CD-ROM, microfilm, and via hard-copy at one of its 120 plan rooms nationwide. As the industry leader, Dodge is always looking for ways to improve its operations in an effort to better serve its customers.

The Challenge
To scan all of these documents in a timely fashion, Dodge operated several facilities throughout the country. In addition, in-house technology required imaging each document twice—once to produce microfilm and a second time to create the digital files. Dodge began to look for operational improvements.

“Our goal has always been to image all
of the time-sensitive project documents within 24 hours and deliver the information into the hands of our subscribers within 48-72 hours,” explained Mark Kent, Vice President of Production and Publishing Operations for McGraw-Hill’s Construction Information Group.

In addition, almost 90 percent of the hardcopy materials needed to be returned to their originators, so tracking these documents throughout the entire process was also critical.

“We knew that if we could consolidate our operations into a single location and use a single-pass process, we would save significant time and money. However, this project became more complicated when we realized that we weren’t willing to compromise on image quality, ease-of-access, or service levels, and we couldn’t stop our operations for a single day,” he said. “It all added up to the biggest project we’ve ever undertaken in our segment.” continue reading...

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